Mission

The mission for ASRA Midlands is: "To meet local housing needs and provide support to the communities we serve by providing high quality, affordable homes and by delivering an inclusive customer-focused service”.

Vision

To meet the long term mission, we will focus on a vision of “meeting the aspirations of the communities we serve”.

Core Values

We have a clear and strong set of values that help us achieve our vision and mission. These are:

• A culture of openness, honesty and accountability
  
  
• A commitment to continuously improve the quality of our products and services
  
  
• To promote and value diversity
  
  
• To continue to address the needs and aspirations of BME communities in the development of services
  
  
• To listen to our customers and involve them in the decision-making process
  
  
• To create an environment where our employees are valued and realise their full potential.