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Virtual viewings proving a success

19 April 2021

More and more residents are securing properties with us through virtual viewings introduced because of the pandemic.

With face-to-face meetings having been restricted by national and regional lockdowns, prospective residents have instead been sent short video tours of the homes they’re interested in renting.

This gives them the opportunity to view the property safely and in their own time, making the sign-up process much quicker.

Because there is no need for anyone to travel to view a property, some lettings have been secured by residents looking to relocate from other parts of the country.

We have now created a Vimeo channel which allows us to share links for vacant properties with applicants.

In the past month, 83 properties were viewed around 1,000 times, averaging 12 views per property and this led to 49 of them being let. People are able to view a property multiple times and also share the clips with friends and relatives.

Ben Tranter, Sanctuary’s Head of Lettings, said: “The success of our virtual viewings has really taken off in the past few months. Links can be sent via email to new applicants either immediately or at a time that suits them so they can view a property and then arrange to sign up to a tenancy.

“It took a while for people to get used to looking at properties online rather than in person but now it is a crucial part of our lettings process.”


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