An innovative anti-littering campaign has taken a creative approach to keeping a Chester neighbourhood clean and tidy.
Sanctuary Housing joined forces with Cheshire West Voluntary Action and Minerva Arts to deliver the ‘Love Kingsway’ campaign, encouraging people to take pride in the area where they live and not to drop litter on the streets.
Funded by Sanctuary, the campaign saw residents and community groups organise litter picks and recycling drives and turn their collected litter into an eye-catching piece of artwork, spelling out ‘Love Kingsway’ in six-foot high lettering.
The artwork was officially unveiled during a special Love Kingsway Day celebration on Lime Wood Fields, where residents also enjoyed activities including a biodiversity bug hunt, art sessions, theatre shows, music and games.
John Buchanan, of Cheshire West Voluntary Action, said: “The creative approach has helped us raise awareness of littering and inspired residents to take pride in keeping their neighbourhoods tidy.
“As well as physically addressing the issue of local littering and spreading important messages about reusing and recycling, Love Kingsway has also fostered new partnerships and brought groups together for the benefit of the wider community.”
Organisations that took part in litter picks and helped create the Love Kingsway artwork include St Michael’s Church, Kingsway Chapel, University of Chester, Men in Sheds, Plastic Free Pioneers, Newton Primary School, Kingsway and Newton Residents Association (KANRA) and Live! Cheshire.
Ria Burns, Sanctuary’s neighbourhood partnerships manager, added: “It’s been really inspiring to see so many people get involved in the Love Kingsway campaign.
“The results speak for themselves and it has been great to work with local partners to deliver a project that has made a real positive difference.”
This project was funded by Sanctuary’s Community Investment Fund, supporting projects which benefit Sanctuary residents and their communities.